ADVERTISING MARKETING DIRECT MARKETING DESIGN MEDIA PUBLIC RELATIONS DIRECT RESPONSE ONLINE MARKETING WEBSITES SALES PROMOTION BRAND DEVELOPMENT STRATEGY
The Works - Creative Solutions
| CLIENT: | ALDISS |
| PRODUCT: | REGIONAL FURNITURE RETAILER |
| MEDIA: | WEB, TV, PRESS, PRINT AND IN-STORE POS |
BACKGROUND: Aldiss is an independent, established furniture retailer with superstores based in Norwich and Fakenham. They have the widest range of furniture and homewares in Norfolk and pride themselves on their high levels of quality merchandise and service, representing excellent value for money.
BRIEF: Creative concepts and communication strategy for the biggest ever Spring Sale at Aldiss.
IDEA: Up to Half Price plus an extra 10% off all sale prices. Brochure, television, press advertising and in-store POS showcased the wide range of furniture and homewares on offer.
RESULTS: Forecasts were well exceeded and sales far outstripped results from previous years.
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