ADVERTISING MARKETING DIRECT MARKETING DESIGN MEDIA PUBLIC RELATIONS DIRECT RESPONSE ONLINE MARKETING WEBSITES SALES PROMOTION BRAND DEVELOPMENT STRATEGY
The Works - Creative Solutions
| CLIENT: | GUABER |
| PRODUCT: | BLANX WHITENING TOOTHPASTE |
| MEDIA: | TV PRESS, DIRECT MARKETING |
BACKGROUND: While pioneering and dominating the whitening toothpaste market in Italy, Blanx was unknown in the UK. It had been available exclusively in Boots for 12 months but had received no marketing support.
BRIEF: To launch Blanx to the UK consumer market.
IDEA: Whiter teeth in just 30 days.
RESULTS: A ten fold increase in sales during the campaign. Winner of the Creative Norfolk National Advertising award 2006.
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