ADVERTISING MARKETING DIRECT MARKETING DESIGN MEDIA PUBLIC RELATIONS DIRECT RESPONSE ONLINE MARKETING WEBSITES SALES PROMOTION BRAND DEVELOPMENT STRATEGY
The Works - Creative Solutions
| CLIENT: | BANHAM ZOO |
| PRODUCT: | ANIMAL ATTRACTION |
| MEDIA: | OUTDOOR, PRESS, CINEMA, WEB, DIRECT MARKETING |
BACKGROUND: Research was commissioned to explore current perceptions of zoos in general and Banham Zoo in particular. The results indicated visitors wanted to see animals at close quarters.
BRIEF: To optimise the zoo's appeal to local people and visitors alike.
IDEA: "Eye to Eye with Animals"
RESULTS: Despite appalling weather that affected all outdoor attractions, Banham Zoo maintained market share and visitor spend from the previous year.
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